Brand Profile: Lolli Swimwear
Susan Bodack is the Social Media Marketing Manager for InStyleSwimwear.com, an online retailer specializing in fashionable designer swimwear, beach cover-ups, sandals and accessories. Follow them on Twitter and Instagram at @InStyleSwimwear!
If your style personality is girly with a little bit of rock ‘n roll flair, Lolli Swimwear is made for you! The brand is relatively new to the designer swimwear industry, but they’re already leaving quite the impression in countries across the globe… and they’re just getting warmed up!
Even as a little girl, Lolli Swimwear designer, Vy Nguyen, was always a beach girl at heart and a lover of all things swim. She spent her days hanging out on the sunny beaches of California, and her swimwear collection really started to grow. But when her favorite bikinis started to fall apart, it prompted her to explore her creativity and passion for design. Vy would take the best details and designs from each suit and combine them to create her perfect swimsuit… and in 2010, Lolli Swimwear was born!
As the brand’s name suggests, everything about Lolli is sweet as can be. With each new collection, the designer expresses the fun, sweet and sugary sides of life through her playful, ultra-girly styles and designs. To achieve the Lolli Swimwear brand’s signature “perfect fit,” all styles are made with buttery soft swimwear fabrics in the prettiest of colors (think pink, mint, purple, tie-dye and even a fun faux denim). If you believe the phrase, “less is more” when it comes to coverage, Lolli is right up your alley. The brand has seemingly mastered the cheeky-cut hipster bottom and now makes it in a wide variety of colors. From the very beginning, Lolli Swimwear became known for their fun and flirty details and embellishments, including oversized bows, heart-shaped cutouts and fluttery ruffle trim detailing, and the brand continues to implement them today. This season, if you’re looking for some fun and flirty beach style, Lolli Swimwear will help you get the look and bring out your inner girly girl.